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PPWR2026
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GreenPackaging
Greenwashing is out. Proof is everything.
Sustainability is no longer a claim—it’s proof, and even what’s inside your packaging must meet the standard.

Greenwashing is out. Proof is everything.
📦 85% of consumers pay more for sustainable packaging.
📦 53% of Gen Z stopped buying from plastic-heavy brands.
📦 EU Green Claims Directive makes eco claims legally enforceable in 2026.
The shift is real. The stakes are real.
Every part of your packaging is now under scrutiny — including what's inside the box.
Silica gel? It's plastic. Hard to recycle. A liability under PPWR and UK EPR.
Paper Desiccant is the drop-in replacement:
→ Paper-based. Fully recyclable.
→ PPWR compliant.
→ The sustainable proof your brand needs.
Ready to make the switch? Let's talk. 👇
#ESG #PaperDesiccant #SustainablePackaging #PPWR2026 #GreenPackaging
PlasticWaste
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CircularEconomy
What's inside your product packaging
Henkel
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SustainablePackaging
Henkel Just Made It Official — 100% Recyclable Packaging by 2030